“The Spirit to Create” is the motto of this year’s Bertelsmann Party: on Thursday in Berlin, the international media company will present new experiences involving its media products. Some 800 VIP guests from the worlds of media and culture, politics, business and the sciences are expected at “Bertelsmann Unter den Linden 1” in Berlin that evening, where they will have the opportunity to sniff the scent of jazz or classical music, along with other unusual media experiences.
Bertelsmann AG Chairman & CEO Gunter Thielen stated: “The world of media is multifaceted and full of surprises. We'd like to invite our guests on a voyage of discovery and let them feel the ’Spirit to Create’ that drives our artists and entrepreneurs day by day.”
The evening’s highlights include creations by the Norwegian scent artist Sissel Tolaas, who has developed scents to match the latest top hits in Sony BMG’s lineup. Couturier Stephan Hann has created eccentric media outfits incorporating photos of celebrities, elements of products, and brands that represent Bertelsmann. International models will present his exclusive creations.
High-ranking public figures including German chancellor Angela Merkel and cabinet members Annette Schavan, Ulla Schmidt and Brigitte Zypries, as well as Berlin’s governing mayor Klaus Wowereit have confirmed their attendance at the Bertelsmann Party 2007. They will be joined by German actors Veronica Ferres, Lara Joy Körner, Sebastian Koch, Hannes Jaenicke, as well as directors Helmut Dietl and Sönke Wortmann. Anne Will, Elke Heidenreich and Dieter Bohlen will represent the media realm, while the business world will be represented by entrepreneurs including Hartmut Mehdorn, Mathias Döpfner and Wulf H. Bernotat.
About Bertelsmann AG
Bertelsmann is an international media company encompassing television (RTL Group), book publishing (Random House), magazine publishing (Gruner + Jahr), music (BMG), media services (Arvato), and media clubs (Direct Group) in more than 60 countries. Bertelsmann’s claim is to inspire people around the world with first-class media and communications offerings – entertainment, information and services – and occupy leading positions in its respective markets. The foundation of Bertelsmann's success is a corporate culture based on partnership, entrepreneurial spirit, creativity, and corporate responsibility. The company strives to bring creative new ideas to market and create value.
Bertelsmann is comprised of the television channels, television production companies, and radio stations of Europe's largest entertainment group, RTL Group (RTL Television, M6, Five, Fremantle Media), and the more than 120 publishing houses of Random House, the world's largest trade book publisher (Alfred A. Knopf, Bantam, Goldmann). Gruner + Jahr is Europe's number one magazine publisher (Stern, Geo, Neon, Capital). The Sony BMG joint venture in the BMG division is synonymous with creativity and strong international music brands (Beyoncé, Dixie Chicks, Justin Timberlake, Christina Aguilera). The Arvato media and communications services division brings together distribution, service centers and customer-relationship management, state-of-the art printing manufacturing, storage media production, mobile services, and comprehensive IT services. Bertelsmann's direct-to-customer businesses are unified within the Direct Group: book, DVD, and music clubs (Der Club, France Loisirs), as well as book retailers in France and Portugal. |
