A download platform with an innovative concept is the latest service offering of arvato mobile, a subsidiary of arvato AG. It is in fact the combination of a centralized Internet download platform with a decentralized network. This concept brings together in a unique and unprecedented way the controlled security of a centralized offer and the convenience, efficiency and speed of a decentralized network. arvato mobile customers like mail order houses, terminal manufacturers, mobile radio providers, Internet Service Provider or TV stations can use this platform named "GNAB" to distribute digital contents of all kinds. The centralized component of "GNAB" secures the protection of all copyrights and supports all the rules and regulations of the individual licensors.
The decentralized component of "GNAB" makes it possible for the first time to distribute larger files like for example feature films or games efficiently and thus economically. "In addition we can offer our customers and all users of the platform a maximum of quality and security thanks to our Secure File Sharing technology," explains Hartmut Ostrowski, Chairman and CEO of arvato AG. Since "GNAB" is a so-called White Label platform every customer can operate the system based on his own individual layout. What is more, the decentralized approach takes up the community idea again which is in turn promoted by far-reaching functionalities. Because arvato mobile suggests to its customers - the operators of the platform - to give the final users an incentive, for example in the form of bonuses, to make their computer plus the contents bought from "GNAB" available to the network.
With "GNAB" arvato mobile supplements its download offering by an Internet component while continuing to follow the future-oriented strategy of developing into an integrated provider of digital contents - for everyone, in any place and at any time. For arvato digital distribution constitutes an enhancement of the existing service spectrum. "In fact, "GNAB" creates synergy potentials within the entire company, for example in logistics or in Customer Loyalty Programs," explains Hartmut Ostrowski.
About arvato mobile:
As Europe's leading Mobile Entertainment Provider arvato mobile, a subsidiary of arvato AG, develops mobile solutions for network operators, media companies and Internet Portals offerings ist customers content, category and royalty management in 13 European countries by now. In the process arvato mobile works closely with the music industry as well as with copyright owners in the film, television and games world. Under www.handy.de final customers can obtain Mobile Entertainment like logos, ring tones, Java Games, SMS greetings and mailbox announcements - but also a large selection of handsets, accessories and mobile radio contracts. With more than four million registered customers handy.de is the leading Mobile Entertainment Portal in Germany (see ORM Study 2003).
For further information visit the website www.arvato-mobile.de.
About arvato:
With its roughly 250 subsidiaries worldwide arvato is among the largest internationally networked media service providers. In fiscal year 2004 the group of companies which is part of Bertelsmann AG generated sales of € 3.76 billion. The arvato subsidiaries all over the world currently employ in excess of 33,800 staff. Part of arvato AG are the companies of arvato print (including MOHN Media, the media group maul-belser as well as numerous printing companies in Europe and America), the business units arvato direct services (including customer retention systems and service center solutions), arvato logistics services (logistics and supply chain management), arvato storage media (including the production of CD-ROMs, DVDs and Audio-CDs) and arvato systems (international provider of qualified and tailor-made IT services) as well as empolis, a leading provider of company-wide content and knowledge management solutions and the mobile entertainment provider arvato mobile with brands like handy.de and TJ.net.
For further information about arvato AG please visit our website under www.arvato.de. |
